Ahora estás viviendo en medio de una revolución tentadora, ya que las grandes mentes de la experiencia del usuario (UX) y la optimización del motor de búsqueda (SEO ) finalmente convergen para producir un contenido hermoso en la página diseñado para clasificar en los resultados de búsqueda Y atraer o educar al usuario.
Se acabaron los días de insertar frases de palabras clave en las publicaciones de su blog para obtener la densidad adecuada y crear una página de destino después de la página de destino dirigida a variaciones de palabras clave como automóviles en venta, autos en venta y camiones en venta.
Desde la introducción de RankBrain, el componente de aprendizaje automático del algoritmo central de Google , a finales de 2015, Google se ha alejado de un simple motor de preguntas y respuestas y se ha convertido en una fuente de información verdaderamente inteligente que coincide con la intención del usuario, no solo del usuario. consulta.
La creación de contenido atractivo es difícil, especialmente en un entorno tan competitivo. ¿Cómo puede evitar vomitar una publicación de un blog de 1.500 palabras que cumplirá con la fecha límite pero no satisface las expectativas del usuario? Si sigue estos 10 elementos esenciales en la página, su marca estará en el camino correcto para proporcionar una experiencia de contenido enriquecida diseñada para resonar con su público durante los próximos meses.
Los basicos:
Etiqueta del título
Siempre visto en el bloque
o al principio del código fuente de una página web, la etiqueta del título está envuelta en la etiqueta HTML
. Visible como el titular de la lista de búsqueda en las páginas de resultados, en la pestaña del navegador del usuario y, a veces, en las aplicaciones de <strong>redes sociales</strong> cuando no está presente una etiqueta de gráfico abierto, este texto pretende describir la intención general de la página y el tipo de <strong>contenido</strong> un usuario puede esperar ver al navegar.</p>
<p class='SCS_p'>Lo que quiero decir con intención se puede ilustrar con el siguiente ejemplo. Diga que mi etiqueta de título para una página de producto era Beef for Dogs | Nombre de la marca. Como usuario, no esperaría encontrar una página de producto, sino información sobre si puedo alimentar a mis perros con carne.</p>
<p class='SCS_p'>Una mejor etiqueta de título para coincidir con precisión con la intención de mis usuarios sería Beef Jerky Dog Treats | Nombre de la marca.</p>
<p class='SCS_p'>Consulta = “carne de res para</p>
<p><strong>…Para leer más, siga el link del idioma que prefiera</strong></p>
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Thursday, 28 March 2019