10 razones por las que los medios sociales son importantes

For companies not already on – or forced by prospects and customers to be on – the leading edge of social media, there’s often a prevalent question about what value social media has.

From the range of being seen as an untapped opportunity to one of frustration with it being seen as something of a burden, it can be tough to find the right justification for why it is important.

Regardless of industry and organization size, a consistent question I have been asked over the years is what level of social media effort a brand should be investing in. This investment is thought of in terms of internal resources and dedication to content, posting, roles, and volume.

It also includes hard costs like outsourcing the strategy and implementation to a consultant or agency and what the ROI looks like on that investment.

Additionally, the layer of paid social on top of organic complicates the question and consideration to be given.

There are 10 reasons why social media is important to your company regardless of any preconceived answers to the potential questions or to previous commitments and efforts.

1. Reputation Management

Many social media sites – especially for B2C businesses – also serve as review and rating websites.

If you’re unaware which social sites your audience is using and reviewing on in your industry, you can miss out on the opportunity to leverage reviews for your benefit.

Plus, you can miss the negative reviews that you have the opportunity to respond to and address professionally to gain the reputation your company deserves.

2. PR

Social media is a great vehicle for disseminating important company news and messages.

LinkedIn allows for more professional and press release-like communications, but beyond the corporate feeling content, you can leverage many social networks to get positive news out to customers, prospects, and stakeholders about what the company is doing beyond making a profit.

…Para leer más, siga el link del idioma que prefiera