That said, both of their shares are expected to decrease slightly over the next few years as advertising options on other platforms like Amazon and Snapchat increase in popularity.
2. Businesses make an average of $2 in revenue for every $1 they spend on Google Ads.If you’re unsure of whether Google Ads (formerly known as Google AdWords) has the potential to generate revenue for your business, you’ll be glad to hear that businesses typically make double their investment on the platform.
And if you’re already running Google Ads campaigns, but not seeing these kinds of results, this could be a sign that your strategy is in need of some adjustments.
3. The average click-through rate (CTR) in Google Ads across all industries is 3.17% for the search network and 0.46% on the display network.Measuring your success on any advertising platform can be challenging without concrete benchmarks, which is why it can be helpful to know the average CTR of other marketers’ campaigns.
It’s also worth noting that the average conversion rate for Google Ads clicks is 3.75% for search and 0.77% for display.
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Tags: marketers, adwords, google, amazon, ctr, ads, advertising, businesses, campaigns