4 tendencias ecommerce de rápido crecimiento para 2019

Monday, 29 October 2018

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Keeping up with the latest trends is a must for any business, but ignoring technology trends in the digital world is the matter of staying in business.

Unfortunately, those trends (while easy enough to find mentioned online) are rarely explained well. There seems to be this mistaken idea that anyone who has an interest or need in the practice will just magically get the jargon. As we all know, that is one superpower that doesn’t exist in the real world.The Stats

It can be easy to throw your hands up in defeat and ignore the trends in favor or the old familiars you have already worked out and employed. But is that really the direction you want to go? There is one statistic you should know about ecommerce:

Statista has estimated a profit growth up to $4.5 billion dollars by 2021.

With predictions like that, you can’t afford to be behind the times. It is time to step out of the comfort zone and start taking advantage of trends as they come. Especially since these four are going to be continuing well past 2018.

So here they are, in plain English, simplified and explained.

What is headless eCommerce?

What is ROPO (“Research Online, Purchase Offline”)? What is Conversational Marketing? What does Shopping Natively / Social Commerce mean?

What is Headless eCommerce?

This is one of the most complicated terms out there, especially if you are pretty new to ecommerce world and how it works. Trying to find a way to break it down can get complicated, but the actual idea behind it is simple.

I want you to imagine a warehouse, filled with products in boxes. Forklifts are waiting to lift the merchandise off the shelf and get it sorted, packaged and shipped by the workers manning the shipping line.

Now imagine a store, such as Amazon. Customers can shop for the items they like on an easy to use, searchable database. They don’t see the warehouse with its many boxes, scrambling employees or moving machinery. They see a search engine, results and their shopping cart. It is inviting and friendly.

Headless ecommerce is the warehouse. It is everything that is happening in the background on a separate platform run through a cloud service. You run the business and technical end through that cloud platform. The storefront, like the Amazon website, is disconnected entirely.