Creating a Facebook group is an awesome way to build a community around your business. Much like a membership site, a Facebook group allows your biggest fans to join your private club and get exclusive content that’s not available on your website. Plus, since the members of your group are your #1 fans, they’re more likely to purchase the products and services you offer up.
But are you struggling to grow your Facebook group? A Facebook group with only a handful of members won’t allow you reap the rewards of any of the benefits we listed above. And it’s not just about the numbers either. Having 5000 inactive members is just as ineffective as having 40 inactive members. So, not only do you need to grow your Facebook group, but you need those members to be engaged.
Check out these 5 simple ways to grow your Facebook group faster.
1. Focus on Creating Quality Content
If you want people to join your Facebook group, you’ve got to make it worthwhile for them. Users aren’t going to join a Facebook group that’s a ghost town; no content, no interesting conversations being had, no valuable tips being given out. You need to show users that when they join your Facebook group, they’re going to get extra valuable content. Engaging content is what’s going to encourage them to join your group and it’ll be the reason they stick around. So, you need to focus on creating quality content to share in your Facebook group. .
Be sure to track your group insights as well. These Analytics and data will show you what content is a hit with members and what content is a miss so you can focus on providing quality content that your members are sure to love.
2. Interact with Your Group Everyday
Aside from posting quality content, you also need to interact with your group members everyday. One of the main benefits of joining a Facebook group is the ability to connect and interact with like-minded people. Members can share their struggles with each other, give advice, or just chat with people they can relate to. And it’s up to you to kickstart those conversations.
For instance, take a look at the example below. The Facebook group admin starts the conversation with members by asking them to share something that makes them laugh. As you can see the conversation doesn’t even have to have anything to do with your business — just get people to interact!
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Tags: blog , blogger, facebook, redes sociales, grupo de facebook