9 consejos para lanzar noticias eficaz y exitosamente

Imagine it’s 2001. You have a new brand or product to promote.Which marketing strategies would you use?Of course, there would be some online content involved.But the one aspect of promotion that was huge then, and is subject to neglect today, is the news release.In this era of social media marketing, the news release seems obsolete.Some would argue it is dead, and it doesn’t help SEO strategy at all.It seemed so cool back then.Whenever you issued a news release, it gave you a link back to your site.When that news release saw distribution through different media outlets, you got multiple links back.When SEO practitioners set about overusing this method, Google began to penalize. So we simply began abandoning the practice.So, how about giving new life to the news release? Is that even possible?It is when you approach the method from the right angle.A crucial update to your PR strategy is thinking of news releases as an opportunity to connect with the audiences you care about—including reporters.Why Are News Releases Still Important?If there’s something noteworthy you’d like to share, a great news release can lead to articles, interviews, and stories. Your entire target audience will find out about the news. If Apple launches a new product and provides information through a news release, that would surely gain traction, right? They are a well-known brand, and their users want to know what’s happening. That’s why a news release touting the launch of the iPhone 8 (PRODUCT)RED immediately got the attention of reporters.A news release is the easiest way to announce an important event or new product launch. You don’t have to invite reporters to a news conference, organize the event, and hope they show up. You just share the news.

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